a.phillips3110@gmail.com - 480-258-1901

Hello! I’m Ashley Phillips

User Experience Researcher (UX-R)

Human-centered, data-informed, curiosity-driven

Resume

I bring a background in psychology, data analysis, and human systems engineering, combined with 10+ years of experience in turning data and behavioral insight into building tools, guiding processes, and implementing strategic development.

Grounded in curiosity, empathy, and iteration,

I approach challenges with a creative mindset -translating the abstract into clear, meaningful outcomes.

More About Me:

    • Lifelong Learning
      Thrive on real-world challenges, cross-functional collaboration, and continuous skill-building.

    • Iterative Thinking
      Use curiosity to uncover needs, test ideas, and evolve outcomes through research and feedback.

    • Impact-Driven
      Deliver research that shapes decisions and improves experiences at scale.

  • Arizona State University

    • M.S. Human Systems Engineering (2023)
      Concentration: User Experience Research
      With Distinction | 4.0 GPA

    • B.A. Psychology (2012)
      Cum Laude

    • UX Research
      Plans and conducts interviews, fieldwork, and usability testing to uncover user needs.

    • Data Analysis
      Synthesizes qualitative and quantitative data into clear, actionable findings.

    • Human-Centered Thinking
      Applies psychology, accessibility, and systems theory to guide design decisions.

    • Agile Adaptation
      Refines research goals and methods within fast-paced, iterative environments.

    • Collaboration
      Communicates research outcomes across teams to drive alignment and support usability.

    • Research & Analysis:
      R, Qualtrics, SPSS, Excel, Power BI, SQL

    • Design & Prototyping:
      Figma, Adobe XD, HTML, Axure, Canva

    • Collaboration & Documentation:
      Notion, Google Workspace, Miro, Zoom, Slack, Microsoft Teams

Projects:

Each project explores a unique intersection of people and technology, showcasing applied research, iterative thinking, and a focus on improving everyday experiences.

HP VA Chat Icon

2025 UX Case Study

🔗 Evaluating Hewlett-Packard (HP) - Virtual Assistant (VA) Customer Experience

Evaluated the HP VA chat for clarity, perceived accuracy, and usability in a real-world support scenario.

2023 MS Graduate Project

Townhall meeting at Waymark Gardens

🔗 Exploring Interactivity @ Waymark Gardens - A 65+ community in Glendale, AZ.

Researched interactivity and designed an enabled solution to support connection, accessibility, and aging in place.

More research stories in progress!
—Let’s connect—